Government Sector
The government sector presents a unique creative challenge—where clarity, compliance, and accessibility are just as important as design itself. Working within this space, I supported campaigns that aimed to inform, educate, and drive engagement across public programs, often in collaboration with trusted institutions like Voya Financial.
Client
Various Government Programs
Services
Digital Campaign Development, Conceptual Design, Template Systems, Publication Design, Presentations, Proposal Design
My Role
In the government sector, I led creative execution across a range of digital and print campaigns—many developed through public-private collaborations with Voya Financial and other institutional partners. These initiatives spanned insurance programs, retirement education efforts, and targeted awareness campaigns designed to communicate clearly within highly regulated frameworks.
Much of the work focused on translating complex information into accessible, engaging visual materials—balancing strict compliance requirements with clear messaging and strong visual appeal. From digital banners and brochures to full campaign kits and enrollment materials, each piece was crafted to meet both government standards and the expectations of diverse public audiences.
This sector required a grounded, trustworthy tone and a design approach that prioritized clarity, consistency, and inclusivity—ensuring every message landed with purpose and integrity.
