Vanderpump Cocktail Garden
Inspired by Lisa Vanderpump’s signature flair, the creative direction pulls directly from the venue’s lush interior design—velvety textures, romantic lighting, and lavish florals that bloom both in the glass and on the walls. The palette, patterns, and accents lifted straight from the space itself make every touchpoint unmistakably Vanderpump: opulent, playful, and unforgettable.
Client
Vanderpump Cockatil Gerden/ Caesars Entertainment
Services
Brand Development (Functional & Conceptual), Conceptual Design, Template System, Asset Creation
My Role
For Vanderpump Cocktail Garden, I was brought in during the early visioning phase to help define the creative foundation of the brand—before any final direction was set. The concept was unapologetically sexy and daring, blending high-end glamour with whimsical surrealism. My role focused on developing the original brand concept, establishing visual tone, and exploring campaign directions that captured the playful yet posh identity of the space.
I crafted an abstract design system inspired by the idea of a “cocktail garden,” merging botanical forms with recognizable barware and dreamlike textures. This extended into early campaign visuals and environmental references, proposing a layered, immersive aesthetic meant to tease curiosity and elevate the brand beyond typical nightlife visuals.
While the client ultimately chose to build on an existing Vanderpump brand system, my work helped shape the initial creative language—balancing elegance with edge and setting the tone for a bold, elevated experience.
