Voya Financial
Voya Financial is a leading U.S. provider of retirement, investment, and insurance solutions, known for its clear, optimistic voice and commitment to financial well-being. Positioned as a trusted partner in a complex industry, Voya stands out for its accessible, human approach and focus on helping people plan for a more confident future.
Client
Voya Financial
Services
Brand Development, Conceptual Design, Template Systems, Trade Show Design, Digital & Print Campaigns, Presentations, Proposal Design
My Role
As Lead Designer at Voya Financial, I was responsible for guiding the visual evolution of the brand across a wide spectrum of initiatives—from large-scale campaigns to everyday communication tools. Working closely with senior marketing leadership and cross-functional partners, I played a key role in shaping the creative direction of the brand, ensuring that every visual output reflected Voya’s mission to help Americans achieve financial wellness.
My role spanned brand development, conceptual design, and systemized production. I led the creation of scalable template systems that allowed internal teams to maintain consistency while working efficiently across channels. I developed integrated campaigns that lived across both digital and print platforms, translating complex financial messages into clear, compelling visual narratives. I also oversaw the creative approach to national trade show experiences, designing immersive environments and supporting collateral that captured attention and reinforced the brand’s positioning on a large stage.
From foundational brand building to high-level creative execution, this position required a strategic mindset paired with strong design instincts. Every project demanded not just aesthetic polish, but practical functionality—delivering creative that worked hard across touchpoints while maintaining a high standard of craft and consistency.
